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The mark Most effective Buy (on a coloured background resembling a price tag tag) was refused registration by the European Court of Initial Instance despite the applicant's argument that it had no precise descriptive which means to consumers. The Registrar may need the applicant to file an affidavit testifying to such user with exhibits showing the mark as used.Proxy Branding defeats the pretty efforts that were put by the original Organization owner towards creating the brand & its reputation over a period of time and so when a brand is used as a proxy for